Game Developer Collaborates With Two Japanese Artists For Video With Actress Returning From Last Year’s Amazing Commercial.
Pocari sweatshirt is Japan’s quintessential sports drink. Its image is so strong that no one cares about its unusual name, and competing sports drink brands, like Aquarius and the Japanese version of Gatorade, try to get as much of Pocari’s grapefruit flavor as possible.
So when Pocari Sweat releases a new ad, there is often a star power of Japanese show business behind it. His latest promo video, however, also showcases the work of someone with a huge fan base outside of Japan: Toby Foxdeveloper of a successful indie video game Subtitle and his spiritual successor Deltarune!
As usual, Fox appears in the ad represented by a smiling pixel-art dog. The New Hampshire native, as beloved for his games’ musical compositions as they are for their unique game mechanics and singular storytelling style, Fox has collaborated with Japanese musicians doll and imase (pictured left and center, respectively, in the photo above) to compose the music for the new Pocari commercial.
▼ The star of the video will be Sena Nakajima (seen at left), who also appeared in a Pocari advertisement in 2021.
— ポカリスエット【公式】 (@pocarisweat_jp) March 31, 2022
News of Fox’s involvement drew loud cheers from his Japanese fans (Subtitle was voted 13th all-time game in last year’s general video game election) on Twitter:
“Whoa whoa whoa…whoa whoa whoa whoa whoa…whoa whoa whoa!”
“THE Toby Fox? It’s awesome!”
“I can’t say how happy that makes me.”
“Punpee and Toby Fox!? It’s like they did it just for me!
A video game icon might seem like an unintuitive choice of collaborator for a sports drink ad, but Pocari’s marketing has long focused on emotion as much as athleticism. Their jaw-dropping, CG-free commercial with Nakajima from last year, for example, focuses on a pair of schoolgirls making an interpersonal connection, with its theme described as “Forging your own path in life is hard, but we think it’s fun too. If you have a friend running with you, you will feel more courageous. Presenting itself as a drink for anyone who gives their all in their dreams, athletic or otherwise, Pocari also has a strong connection to youth, and the timing of the new ad, which begins airing April 1, coincides with the spring beginning of the academic year in Japan.
Source: PR wire via Denfaminico Gamer via Door News Live via otakomu
Top Image: PR Wire
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