Local musicians and live bands performed at a lively ‘Alice in Wonderland’-inspired music festival attended by over 1,200 fans
HONG KONG SAR – Media outreach – August 1, 2022 – Hong Kong’s creative ensemble and music lovers of all ages came together for a spirited and lively music celebration for the ages, featuring more than a dozen artists playing everything from urban pop to metal. Held July 22n/a at the Kowloon International Trade & Exhibition Center (KITEC), “Music Wonderland” brought together more than 1,200 people, bound by a shared love of music and ready to let loose after two years of pandemic-fueled closures and restrictions. The event was organized by Supernovaa Hong Kong-based organization that aims to promote the local arts scene and connect like-minded people through community events, exclusive spaces and a wide range of products and services.
A crowd regaining its freedom
As the city comes alive, a large crowd pumped energy into the arena, which featured whimsical “Alice in Wonderland”-inspired decorations, from giant mushrooms to puffy clouds that floated from the ceiling. A sea of pink filled the venue, as the audience came dressed in their finest Alice attire, ready to take a whimsical trip down the rabbit hole with some of the most talented musicians in town. The event was orchestrated and headlined by Supernova’s musical director and resident curator, DJ Sidtrus, who performed a special EDM set to wrap up an unforgettable day. The concert was also supported by another community organization and membership club, House 44, whose co-founders Roland and Felix Li were two of many artists to take the stage.
Singers were selected to perform through a rigorous selection process that took place over a 6-month period from January to May, with over 200 singers auditioning across the city. Coming from all walks of life and walks of life, the mix included amateurs and professional artists, with the final 32 selected to perform in a live elimination contest, held at the Lau Bak Freespace Livehouse in the district. culture of West Kowloon. The final 16, chosen by a panel of professional voice judges and live audience voting, went on to earn a coveted spot to perform at Music Wonderland.
During the concert, the energized audience was swept away by the dynamic combination of musical genres and styles represented by the performers. The list of talented artists who lit up the stage included Cary, a lead singer of the underground band Pleasure Garden; Rona, Cantopop singer and artist with hits that previously charted on the Hong Kong Cantopop charts; Jon, who starred with Sally Yeh and Edmund Leung; Bonnie, singer and rapper who made her stage debut; Wing, former lead singer of vocal group VOX, and many others. Cary said the Supernova gig was “a big breakthrough in moving from my past as a rock singer into more K-pop and EDM styles”, while Jon said, “I never thought I’d be at again on stage in front of over 1,000 people; it was a life-changing experience.”
The digital advancement of music
Supernova musical director Sidtrus closed the night with a stunning EDM set that embraced his futuristic approach to music. The Hong Kong-based DJ and EDM producer is celebrated for his unique and avant-garde sound, incorporating cutting-edge elements into his compositions. In December 2021, he released his NFT music single “Take Me Home”, which generated almost $3 million in sales after selling 3,000 copies, earning this track the title of the top five music sales. NFT in Asia, and the highest-selling DJ music NFT album record in Hong Kong.
“It’s such a crazy experience,” Sidtrus said. “I started making music from my bedroom and now I’ve sold HK$3 million worth of my music. If you ask me, NFTs are the future of music.
As he prepares for the next step in his music career, Sidtrus is keen to give fans the opportunity to not just listen, but own some of his music, bridge the gap and create value in experience. His unique approach underscores his belief that artists should be able to connect directly with their fans, without having to depend on a record label or entertainment company, or “fluke”. “NFTs have really been a game-changer,” said Sidtrus. His single, “Take Me Home,” is the first of six NFT albums he plans to release every six months, chronicling his musical journey. Her second single, “Supernova”, aptly named after Supernova, the platform that catapulted her music career, was released in July 2022 and has already racked up an impressive 100,000 streams in the track’s first 10 days of streaming. on Spotify.
As Supernova embarks on the next evolution of the brand, firmly rooted in the digital frontier, fans can expect more live music festivals, singles to be released as NFTs, exciting collaboration projects and more. a Spotify Supernova channel to spotlight emerging talent and foster a fan community aimed at amplifying Hong Kong’s music scene.
Supernova is an international music and entertainment label established in Hong Kong in 2021. Supernova founder Sherman Yeung believes that as the world recovers from COVID-19 and with the advent of new technologies, music and art should be created and shared in a completely different way.
Musicians and artists have always faced pressure and limitations from record labels and traditional distribution channels due to the culture of the industry, but Supernova was created with the vision of creating art without borders. Its mission is to provide a platform where passionate and talented musicians, who often lack opportunities, can shine, by creating unique shows and music festivals in Hong Kong and Asia, as well as by disseminating its work. through non-traditional methods like using non-fungible tokens (NFTs) as a way to connect with fans around the world.
By infusing the music with elements of electronic dance music (EDM), Supernova aims to create a new and groundbreaking sound, played at events that will redefine entertainment and joy.