Music for Disney animated film “Encanto” skyrockets the charts

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Top line

Music from Disney’s New Animated Musical Encanto had great success on the Billboard a month after its theatrical release and a week after it became available for streaming, the film’s soundtrack ranking in the top 10 most popular albums and several songs ranking on the Billboard Hot 100 this week.

Highlights

Encanto released on Disney + on December 24, and its soundtrack album rose to number 7 on the Billboard Top 200 dated Jan. 8, which tracked album sales, streams and release in the previous week – the week before it was ranked at 110.

One of the film’s most beloved songs, “We Are Not Talking About Bruno,” debuted on the Billboard Hot 100 at number 50.

The popularity of the song could be partially fueled by TikTok: the song is named as a popular sound on the video sharing app, and over 54,000 videos have been made using it.

“We Don’t Talk About Bruno” was also the 17th most popular song on Spotify on Monday, garnering nearly 2 million streams in one day.

“Surface pressure”, also from Encanto soundtrack, debuted on the Billboard Hot 100 at number 54 this week.

Surprising fact

Encanto is the first soundtrack to make it into the top 10 Billboard Top 200 since 2019 Frozen II, according to Billboard.

Tangent

It is not uncommon for Disney songs to be successful on the Billboard graphics. Songs from their films have featured prominently in the Hot 100 since the 1960s. Original songs from non-Disney movies have also been popular in recent years: Lady Gaga and Bradley Cooper’s “Shallow” from their 2018 remake of A star is born, reached No. 1 on the Hot 100 in 2019. Only a handful of animated movie soundtracks have Billboard Top 200 in the album chart, including albums for Shrek 2, the original Space jam and disney Frozen, The Lion King and Tarzan.

Key context

Located in Colombia, Encanto tells the story of the Madrigal family, in which every member is granted magical power except for the main character Mirabel. Lin-Manuel Miranda wrote eight songs for the film, including “Bruno”. Stephanie Beatriz, who is best known for her role as Rosa Diaz in Brooklyn 99 and also recently starred in Miranda’s film adaptation of her musical In the heights, tracks Encanto like Mirabel. The film also stars John Leguizamo and Diane Guerrero. Within five days of her first Thanksgiving week in theaters, Encanto won $ 40.3 million at the US box office. On December 30, it broke the $ 200 million mark worldwide at the box office after its Disney + premiere.

Further reading

Box Office: “Spider-Man” exceeds “Dark Knight” as “Encanto” exceeds $ 200 million worldwide (Forbes)

Box Office: Disney’s ‘Encanto’ disappoints with debut at just $ 40 million (Forbes)


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