Kendrick Lamar’s fifth studio album will mark his final release on Carson, Calif. Indie label Top Dawg Entertainment, the 34-year-old rapper has revealed.
Compton-born Kendrick Lamar detailed release details for his still unnamed fifth album – a sequel to 2017 Slim – on a new website called Oklama. Whether this will double as the title of the next record remains to be seen, but the sterile site’s homepage is styled like an old-fashioned desktop, with a file icon titled “bare thoughts” standing out against an all-white background. .
By clicking on the file icon, you access a message (presumably) written by Lamar but signed “Oklama”. Before mentioning the artist’s impending conclusion of the contract with Top Dawg, the body of the text of approximately 160 words states: “I spend most of my days with fleeting thoughts. Writing. Listen. And collect old beach cruisers. Morning walks keep me on a hill of silence. I spend months without a phone.
“Love, loss and grief have disturbed my comfort zone, but the glimmers of God speak through my music and my family. As the world around me changes, I reflect on what matters most. The life my words will land in next, ”the writing continues.
By the way, the following paragraph notes the departure of 17-year-old Lamar from Top Dawg: “As I produce my last TDE album, I feel happy to have been part of such a cultural imprint after 17 years. Struggles. Success. And above all, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue the vocation of my life.
“There is beauty in completion. And always faith in the unknown. Thank you for keeping me in your thoughts. I prayed for all of you. See you soon, ”the message ends, followed by the aforementioned signature“ Oklama ”and a small black and white photograph of Kendrick Lamar.
At the time of publication of this article, the To pimp a butterfly The artist had not used social media (or Oklama’s website) to explain the reasons for the move, but Top Dawg Entertainment superiors made it clear in a statement that Lamar had their “full support.”
“The overall goal when we started this thing was to make music, make money and make history,” the statement continues from Top Dawg Entertainment. “We have done these things 10 times and more. TDE and its artists have provided a way to end the generational curses that we have all been personally born into over the past 17 years in this business. ”
It bears repeating in conclusion that in March 2020 Lamar launched a multi-faceted media company, pgLang, which Google’s search results information window now describes as a “record label”. Separately, Lamar in August last year was named in a 2017 “Loyalty”-centric copyright infringement lawsuit.