A few weeks ago, NIO released a Press release that its ES8 “smart electric SUV” had received the European Complete Vehicle Type Approval (EWVTA), which means it can sell the ES8 in Europe. In particular, the ES8 starts its European exploration in Norway.
This is interesting news, especially for those of us who have been wondering for years when Chinese producers of successful EVs will start selling their EVs in Europe and / or the United States and Canada. But, the big question is: how will NIO do in Europe? How will it be in Norway, the big test market where almost everyone now buys electric vehicles?
Also, the ES8 is the vehicle that NIO tests the waters with, but the ES6 and EC6 are more mainstream vehicles that I’m more interested in. How are they going to do in Europe assuming that they are also sold there?
Unfortunately, I don’t have any answers, and that’s why I have this question asked in the title. I’m curious what you all think about it.
Some things to consider are how NIO will push these vehicles. He is fond of his own stores and all of the lifestyle ecosystems. This has been a central part of its sales process in China. Will it work in Europe? Or will buyers be reluctant to get into bed with a new automaker, and a Chinese no less? There are a lot of established car brands in Europe that already sell a lot of electric vehicles, and then there is Tesla for those who want to venture into exotic markets. Is there also an opening for Chinese “smart EV” companies, companies that have similar infotainment systems but are not Tesla?
The NIO ES8 will begin shipping to customers in Norway in September. However, the European homologation of the whole vehicle allows NIO to sell the vehicle throughout Europe. Are there any markets particularly well suited to NIO’s cleantech ecosystem, which includes NIO House, NIO App for European users, Power Swap Stations and NIO Life?