The long-standing Gogo brand that eventually became as synonymous with in-flight Wi-Fi as Xerox became with copiers over 13 years ago is no longer.
Intelsat US announced the rebranding of the ubiquitous company it acquired last December.
The replacement for the Gogo brand was announced on Tuesday.
While Connexion by Boeing was the first in-flight Wi-Fi service to be launched with some success – this in 2004 with launch customer Lufthansa – Gogo was the first consumer Wi-Fi offering. Meanwhile, Connexion by Boeing closed its doors several years after its launch, in part because of the cost of the satellite equipment each aircraft needed.
Gogo first entered the in-flight connectivity industry with its first customer, American Airlines, in 2008. The original Gogo service uses air-to-ground technology, while newer systems use much more satellite connectivity. fast, although ATG technology has increased in speed over the years as well.
The company’s customer list, in addition to American, includes Aer Lingus, Aeromexico, Air Canada, Alaska Airlines, British Airways, Delta Air Lines, Japan Airlines, United Airlines, and Virgin Atlantic.
Gogo was first launched in 1991 as Aircell, providing analogue voice communications to private aircraft in North America.
The company sold its in-flight business to bankrupt Intelsat under a deal first announced in September 2020.
(Photo: Accura Media Group)