Electronic music explodes in popularity on social media
Directory IMS activity report just unveiled, and it contains plenty of interesting facts and figures about the music industry, streaming, and more. We love you takes a deeper look at this report, sharing the interesting facts and figures presented therein. In a particular section, he details how electronic music exploded in popularity on social media in 2020. There is no doubt that we have seen a surge in the popularity of electronic music over the years. Becoming more popular with the general public, it also means that you will see electronic music everywhere on social media much more than in previous years and the IMS Activity Report has shared some interesting supporting facts in its section. “Engage the fans”.
In partnership with Shareable, a software company specializing in organized data that enables brands to succeed on social media, IMS has compiled data based on how the top 100 electronic artists (according to Spotify) played in 2020 on social networks.
Image via: IMS Activity Report page 70
Overall this shows that Facebook and Youtube were the social channels where these artists experienced the most growth. With Facebook reactions registering an overall increase with ‘love’ reactions to posts increasing by 36% and likes increasing massively by 50%, this means that more traffic has been drawn to their pages, creating even more traffic. audience with the same more vocal as the comments on the messages had also increased, this time by 32%. Globally, shares on Facebook rose 41%. On the YouTube front, videos saw a huge 76% increase in views and an overwhelming 319% increase in comments, showing that viewers had become more engaged with who they were watching on the video platform. Interestingly, however, the number of videos posted to YouTube in 2020 only increased by 3%.
The overall increase of the genre, however, electronic music has not been performing very well as we can see in this graph below.
Image via: IMS activity report page 71
Pop was a longtime leader, hip-hop and rap followed second, but weren’t even close to hitting the same number of cross-platform stocks as pop. Surprisingly, even though electronic music had been the subject of much discussion and artists dominated social media, the genre ranks sixth out of eight and accounts for only 6% of sharing actions among the eight genres on YouTube, Twitter, Instagram and Facebook.
To sum up, electronic music artists have had a great year on social media in 2020, and this could be helped a lot by the pandemic forcing people to not be able to tour and get creative with ways to save money. engage their audience. Want to read the full report? You can do it here.
Image via: 1Eighty Digital