Craig Eddie: One year after winning The Voice


His success on ITV’s The Voice thrust him into the limelight.

His journey on the hit show began after singer Anne-Marie ‘turned around’ for him upon hearing him sing Make It Rain during the blind auditions.

His talents saw him make it all the way to the live final where he faced tough competition from Grace Holden, Hannah Williams and Okulaja.

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Craig Eddie has been in the studio and will release a new independent single, Strive in May. Photo: Michael Gillen.

At the time, he knew he was taking a risk performing his own song, but it turns out it was a risk worth taking.

It got the most votes from the public and was crowned the winner of the series last March.

And his track, Come Waste My Time, cracked the UK Top 10 and made The Voice history as the highest-performing self-penned single.

The week after the final, it was the eighth most downloaded and most streamed song in the UK – two places above global pop icon Justin Bieber’s hit Hold On.

Craig Eddie won The Voice UK last year as part of Team Anne-Marie. Photo: Rachel Joseph/ITV/Shutterstock.

His victory earned him a recording contract with Polydor Records.

Craig said: “For the first six months I was in this sort of dream state.

“Something like that is a lot for any human to take in.

“I would go to the store and if people didn’t come up to me for a picture or ask how I was doing, you could see people nudging each other and wide-eyed.

Craig performed to a local crowd at the Vibration Festival at Falkirk’s Callendar Park in September. Photo: Michael Gillen.

“I’m still getting used to it.

“The Voice was absolutely amazing, it was definitely the best experience of my life.

It’s been a whirlwind year for the former St Mungo’s High pupil, who after the success of his debut single released his second, The Outside, last July.

The Covid-19 pandemic had its part to play in limiting the number of live concerts he was able to play.

However, Craig took to the stage in his hometown in September at the Vibration Festival with what was his first live gig since winning.

And he admits performing in front of crowds at Callendar Park was more nerve-wracking than performing live in front of millions on TV.

He said: “I only had three live gigs last year – Vibration Festival, King Tuts and a corporate event.

“The funny thing is that because it had been seven or eight months since my victory at the Vibration Festival, I was more nervous in front of the people there than I was during the finale of The Voice.”

From the age of 16, Craig’s solid goal was to become a musician, but it took another two years before he overcame the anxiety that had plagued him throughout his childhood.

He played his first paid gig at the age of 18 in front of 150 people at Behind the Wall in Falkirk – far from being watched on TV by millions.

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Now, 12 months after winning the show, it’s a new chapter in Craig’s life as after the end of his recording contract he’s striking out on his own and preparing to release a new single next month.

He said: “I have my first independent single, Strive, out on May 6th.

“The clip is crazy. It was shot in Sportsters.

“I won’t say too much, but there’s a big 20-foot snake and different animals.

“I’m very confident that it will catch a few people’s attention.

“Last year, I wrote all year and built the portfolio. I’ve definitely had enough for an album.

“I hope to release an EP or an album towards the end of the year or the beginning of next year.

“The original plan was to do it all myself with backing tracks and my guitar, but I recently formed my own band.

“I also built my own studio.

“Almost every penny I received from music went into the studio.

“I laid the groundwork last year for the rest of my life so I could come in and record whenever I wanted.

“I built the studio because for me it’s important to have it separated and not just to have the computer at the end of the bed.

“I like being able to get out of bed and go to work if you want.”

For now, Craig plans to continue doing what he does and what he loves: making music.

He said, “My love for music came back with a vengeance.

“I feel like for a while, I kind of let the pressure get to me, but since late last year, I’ve never felt such a burning passion for music.

“I do what I love and focus full time on my music.

“I think it’s important to me not to have a plan B and to have music as a plan A – it’s what keeps the fire going and it’s what gets me up in the morning.”


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